UndergraduateCourseDescription
403
MKTG 4207 - Professional Selling (3-0-3)
This course examines the role of personal selling within the marketing mix, including
the principles of selling products and services, building of sales organizations, sales
training and practical sales techniques, evaluation of sales force effectiveness, and
professional, ethical, and legal aspects of selling.
Prerequisite(s): MKTG 3101 (C). Admission to theCollegeof Business.
MKTG 4420 - International Marketing (3-0-3)
The study of marketing and international business from a broad conceptual viewpoint,
incorporating the marketing concept into the framework of the world market place.
The student is assumed to have a fundamental understanding of marketing principles.
Emphasis is placed on export management and implementation of international
marketing plans.
Prerequisite(s) or Corequisite(s): MKTG 3420 (C).
MKTG 4510 - Retailing (3-0-3)
A study of the basic concepts and practices associated with a modern, successful
retail establishment. Emphasis is focused on store location, merchandising,
promotion, and overall coordination and control.
Prerequisite(s): MKTG 3101 (C).
MKTG 4750 - MarketingManagement (3-0-3)
This capstone course is intended to integrate basic principles throughout the overall
marketingmix resulting in effectivemanagement of marketing functions in profit or not-
for-profit organizations. Focus is on analytical skills including the impact of internal
and external environments on decision-making for each element of themarketingmix,
and on the application of pertinent marketing principles to develop a marketing
strategy and marketing plan. Case studies and/or computer simulation are utilized.
This coursemust be taken at ClaytonStateUniversity during the last two semesters of
enrollment; last semester is strongly recommended.
Prerequisite(s): MKTG 3101 (C), at least two of the following upper level Marketing
courses: (MKTG 3302 (C), MKTG 3312 (C), MKTG 4104 (C), MKTG 4106 (C), MKTG
4207 (C), MKTG 4420 (C), MKTG 4510 (C), MKTG 4800 (C)), Admission to the
College of Business.
MKTG 4800 - SelectedTopics inMarketing (3-0-3)
A detailed examination of selected topics pertinent to the field of marketing. May be
repeated when topics vary.
Prerequisite(s): MKTG 3101 (C).
MKTG 4850 - Internship/CooperativeEducation (VariableCredit)
Individually designed learning program involving marketing field experience in private
or public sector. Program of study and student supervision must be approved by the
Dean of Business or designee andDirector of Experiential Learning. May be repeated
for credit, for amaximum of 6 credit.
Prerequisite(s): Admission to theCollege of Business.
Mathematics (MATH)
MATH 0097 - ElementaryAlgebra (4-0-4)
See the LearningSupport course listings.
MATH 0988 –Foundations for Mathematical Modeling (4-0-4)
See the LearningSupport course listings.
MATH0989 –Foundations for CollegeAlgebra (4-0-4)
See the LearningSupport course listings.
MATH 0998 –Support for Mathematical Modeling (0-2-1)
See the LearningSupport course listings.
