UndergraduateCourseDescription
402
MKTG 3302 - Consumer Behavior (3-0-3)
An analysis of the psychological, social, and economic influences which affect attitude
formation and decision-making processes of consumers. An overview of the research
methods used in determining characteristics of buyers is included. Students are
strongly recommended to takePSYC 1101 prior to enrolling inMKTG 3302.
Prerequisite(s): MKTG 3101 (C).
MKTG 3312 - ServicesMarketing (3-0-3)
This course focuses on developingmarketing strategies for service industries, which is
different than tangible products marketing. Strategies are also discussed for not-for-
profit groups like membership organizations, trade associate, labor unions,
professional and cultural organizations, social and religious agencies, institutions, and
governmental organizations.
Prerequisite(s): MKTG 3101 (C).
MKTG 3420 -Global Business (3-0-3)
This course discusses the various dimensions of the international business
environment. The cultural, legal, political, and economic institutions with which
international firms come into contact are extensively examined. In addition, the course
addresses how the functional areas of business, finance, accounting, production,
human resources management, marketing, and technology management, have to
adapt to the international environment.
Prerequisite(s) or Corequisite(s): MKTG 3101 (C), MGMT 3101 (C).
MKTG 3520 - Negotiation andConflict Management (3-0-3)
This course will explore the concept of negotiation in both the national and
international environments. Attention will be paid to topics such as strategies and
tactics, nonverbal communication, and ethical and cultural aspects. Other forms of
dispute resolution used in business, such as mediation and arbitration will also be
addressed, and thedesign of conflict management programs will be examined.
Prerequisite(s): Coursemust be taken in thestudent’s junior or senior year.
MKTG 4104 - MarketingResearch andAnalysis (3-0-3)
This course focuses on the use of research methods in marketing decision-making,
including developing and evaluating marketing strategies. Topics include the
gathering and use of marketing information from primary and secondary sources, and
quantitative and qualitative research methodologies, including sampling techniques
and basic statistical analysis. Students will formulate a research design for a
marketing problem; collect, code, clean, analyze and evaluate data; and write and
present a final report, including specific marketing recommendations. This course
requires extensive use of thecomputer for word processing and statistical analysis.
Prerequisite(s) or Corequisite(s): BUSA 3101 (C) or TECH3113 (C).
Prerequisite(s): MKTG 3101 (C).
MKTG 4106 -Advertising andPromotionStrategy (3-0-3)
This course focuses on thepromotion component of themarketingmix.While it covers
all aspects of the promotional function, special emphasis is given to advertising. It
examines the techniques used by profit and non-for profit organizations to
communicateeffectivelywith their target markets.
Prerequisite(s): MKTG 3101 (C).
MKTG 4200 - SportsMarketing (3-0-3).
The Sports Marketing course is designed to apply marketing principles and concepts
to the sports marketing industry. Students will learn how to market to the sports
marketing consumer and how sports marketing impacts businesses. Topics include
(1) defining and creating the sports marketing product, (2) promoting, pricing, and
selling the sports marketing product, and (3) learning about the sports marketing
business environment.
Prerequisite(s): MKTG 3101 (C).
