UndergraduateCourseDescription
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CMS 3340 - National Cinemas (3-2-3)
This course closely studies the development of a specific national or regional cinema
in terms of its aesthetic, theoretical, and socio-political dimensions. Topics range from
the study of a historical period (the Russian silent era, for example), to an in-depth
analysis of a single movement (The French NewWave), to the conceptualization of a
specific national or regional cinema (e.g., Japanese, Indian, French, Mexican,
Canadian, African, New Zealand, etc.). May be repeated when topics vary (four times
total). Attendance is required for weekly out-of-class screenings.
Prerequisites: ENGL 1102 (C); CMS 2100 (C).
CMS 3400 –Communication Law (3-0-3)
This course is designed to give students an understanding of pertinent constitutional,
statutory, common, equity and regulatory laws as they relate to mass media, and to
provide students with a basic understanding of how existing laws control the operation
of mass media. Students will be encouraged to express their views about these laws
and their impact on communicationwithin our society.
Prerequisite(s): ENGL 1102 (C)
CMS 3410 – Lighting for MotionPictures (3-0-3)
This studio course introduces the aesthetic conventions and technical skills of motion-
picture lighting, including instruments, equipment, and techniques used for in-studio
and on-location settings. Students will learn the process behind production lighting
anddemonstrate the ability toachieve a professional-quality video image.
Prerequisite(s): CMS2100 (C).
CMS 3420 –AudioRecording andSoundDesign (3-0-3)
This studio course introduces the aesthetic conventions and technical skills of
recorded sound. Assignments include field recording for audio media (e.g. radio and
podcasting) and video, along with post-production sound design for moving images,
including thepreparation of dialog, sound effects, andmusic tracks.
Prerequisite(s): CMS2100 (C).
CMS 3500 -Writing andEditing for MassMedia (3-0-3)
A course in writing and editing for mass audiences, including print, broadcast, and
Internet journalism. Emphasis on news gathering, public affairs reporting, and
practical applications of journalistic techniques and genres. Open to students who
have been admitted to the Communication and Media Studies (CMS) minor or BA
programs.
Prerequisite(s): CMS2010, (C), CMS 2100 (C), COMM 1110 (C), ENGL1102 (C).
CMS 3550 – Introduction toAdvertising (3-0-3)
This courseprovides students with acomprehensive introduction to advertising as an
industry, its history, evolution and cultural impacts. Students will study theories of
advertising, theadvertising agency and the roles and responsibilities of its personnel.
Students will also learn production techniques and the relationships among the
advertising agency, the client, and themedia.
Prerequisite: CMS 2010 (with aminimum grade of C)
CMS 3560 – Introduction toPublicRelations (3-0-3)
This courseprovides students with adetailed introduction to public relations, including
its historical origins, and its distinctions from advertising. Studentswill study theories
of thepublic andpublic relations theory, while learning themany roles of thepublic
relations practitioner and of thepublic relations agency. Through case studies
students will examine the legal and ethical concerns of P.R., while studying thepress
release, newsletter, and personal appearances.
Prerequisite: ENGL 1102 (with aminimum grade of C)
CMS 3600 Introduction toBroadcasting (3-0-3)
This course provides students with an understanding of the operations and functions
of radio and television broadcasting in both America and in other countries. Students
will learn how broadcasting and the electronic media operate including programming,
