Page 18 - Laker Connection Fall 2012

DREAMS. MADE REAL.
The Office of University Relations Telling the Story
Now in its 18th year, the Office of University Relations exists to support Clayton State University’s strategic planning themes by presenting a positive image through effective public relations with the goal of increasing the Univer- sity’s visibility among any and all relevant publics.
University Relations is the news bureau and information source for Clayton State University, focusing its efforts on the col- lection and dissemination of news to both on-campus and off-cam- pus publics. As part of this mandate, University Relations provides professional services to the University in public relations, news publications, graphic arts, social media, and photography.
University Relations provides information to on-campus au- diences through three primary regular news sources: the e-zine Laker Lines; the newsletter, Campus Review; and our social media
Keep up with Clayton State and see past issues of The Laker Connection online at news.clayton.edu
outlets on Facebook, Twitter and YouTube.
Laker Lines, which is essentially announcements of cam-
pus-wide importance and, “this is what’s happening at Clayton State,” is currently published every Monday, Wednesday and Fri- day morning to University Relations Laker Newsroom web page (news.clayton.edu).
Campus Review is the primary in-house information source for Clayton State. Campus Review is published every other Mon- day as a PDF file on the Laker Newsroom web page. In addition to serving as the primary news source for the campus, Campus Review is also the medium for compiling the on-going history of the University... in effect, the on-going archive of the history of the University.
University Relations also maintains an official presence on Facebook, Twitter and YouTube, providing information and video through the ClaytonStNews address.
University Relations also writes, lays-out, photographs, edits and publishes this magazine, The Laker Connection, which is distributed by mail to all Clayton State alumni, and a select mail- ing list of friends, VIPs, retirees, politicians and the like. Copies are also sent to all offices of the University for distribution to all faculty and staff, and are made available to the public at the infor- mation desks in the James M. Baker and Harry S. Downs Centers.
In addition to its social media efforts, University Relation’s reaches its off-campus audiences through the medium of news re- leases – more than 1100 a year. Major news items are also posted on both the Clayton State home page (www.clayton.edu) and the Laker Newsroom web page.
University Relations functions also involve media relations. The Office of University Relations is the main contact point for media representatives wishing to cover any aspect of Clayton State outside of Spivey Hall and Athletics.
Other University Relations functions include graphics de- sign, serving as the campus photographer and supporting the pub- lications work of the Office of Image and Communications.
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THE LAKER CONNECTION