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SPECIAL EDITION FALL 2012
3
The
Promise
statement
C
layton State’s promise statement re-
flects the University’s mission and
vision as we want them to be perceived
by target audiences – factors which are
important, distinctive, believable, and
emotionally engaging. It captures and
articulates the specific elements that
make Clayton State University com-
pelling and distinctive from its primary
competition.
This is an internal statement—not a
slogan nor a tagline—against which all
external messaging and marketing
strategies should be measured. Clarify-
Clayton State University is an academically empowering and
diverse institution, where engaged students take ownership of
their experience and enjoy the kind of exceptional instruction
and support that provides the knowledge, skills, and attitudes
required to achieve their goals, advance their careers, and
enrich their lives.
ing and communicating the Clayton
State University statement consistently
and repeatedly will reinforce who we are
as a University and encourage faculty,
students, and other campus stakehold-
ers to speak about Clayton State in pow-
erful and desirable ways.