Collegeof Business
259
Minor Program inMarketing
The marketing minor will offer Clayton State University students the
opportunity to focus on a specific area of business that offers excellent
employment opportunity in theAtlanta area andbeyond.
MARKETINGMINORPROGRAMREQUIREMENTS............................18hours
RequiredCourses.................................................................................6hours
ECON2106PrinciplesofMicroeconomics............................................... 3 hours
MKTG 3101Principles ofMarketing ........................................................ 3 hours
ElectiveCourses
(Takeany four of the following courses)....................
12hours
MKTG 3420Global Business.................................................................. 3 hours
MKTG 4104MarketingResearchandAnalysis........................................ 3 hours
MKTG 4207Professional Selling............................................................. 3 hours
MKTG 4750MarketingManagement....................................................... 3 hours
MKTG 3302Consumer Behavior............................................................. 3 hours
MKTG 3312ServicesMarketing.............................................................. 3 hours
MKTG 3520Negotiation andConflictManagement.................................. 3 hours
MKTG 4106AdvertisingandPromotionStrategy..................................... 3 hours
MKTG 4200SportsMarketing................................................................. 3 hours
MKTG 4420 International Marketing........................................................ 3 hours
MKTG 4510Retailing ............................................................................. 3 hours
MKTG 4800SelectedTopics inMarketing............................................... 3 hours
SCML 3105 Introduction toTransportationandLogistics.......................... 3 hours
Minor inBusiness forNon-BBAMajors
BUSINESSMINORPROGRAMREQUIREMENTS...............................18hours
RequiredCourses...............................................................................15hours
ACCT 2101Principles of Financial Accounting ........................................ 3 hours
ECON2105PrinciplesofMacroeconomics ............................................. 3 hours
ECON2106PrinciplesofMicroeconomics............................................... 3 hours
MKTG 3101Principles ofMarketing ........................................................ 3 hours
MGMT 3101Management Principles andOrganizational Behavior........... 3 hours
ElectiveCourses
(Takeone3000 or 4000designated course) ...............
3hours
These are examples of courses that students can take. None of
these courses requireadmission to theCollegeof Business:
MGMT 3520Negotiation andConflictManagement ................................. 3 hours
MGMT 4101HumanResourceManagement........................................... 3 hours
MGMT 4102Organizational Behavior...................................................... 3 hours
MGMT 4311Entrepreneurship................................................................ 3 hours
MGMT 4320CreativityandManagement of Change................................ 3 hours
MKTG 3302Consumer Behavior............................................................. 3 hours
MKTG 3312ServicesMarketing.............................................................. 3 hours
MKTG 3520Negotiation andConflictManagement.................................. 3 hours
MKTG 4106AdvertisingandPromotionStrategy..................................... 3 hours
MKTG 4510Retailing ............................................................................. 3 hours
SCML 3105 Introduction toTransportationandLogistics.......................... 3 hours
