Page 11
            
            
              Campus Review
            
            
              March 6, 2012
            
            
              Participants of the Spivey Hall 2012
            
            
              Summer Music Camp will give a free
            
            
              public performance in Spivey Hall on
            
            
              Friday, June 15 at 3:30 p.m., to showcase
            
            
              their talents. All families and friends are
            
            
              welcome to attend. No tickets are
            
            
              required, and seating will be general
            
            
              admission.
            
            
              members also heard renditions of
            
            
              Beyoncé’s “Dangerously in Love,” Luther
            
            
              Vandross’ “Superstar,” and Christina
            
            
              Aguilera’s “Beautiful.”
            
            
              Darius Thomas, Orientation & New
            
            
              Student Programs new student programs
            
            
              assistant, was the program coordinator for
            
            
              Clayton State University Idol. Thomas
            
            
              expressed excitement about the future of
            
            
              Clayton State University Idol.
            
            
              “This first-time event generated positive
            
            
              student support and interest to kick-off the
            
            
              homecoming week and I look forward to
            
            
              next year’s event,” Thomas says.
            
            
              to the University community. Nicholas
            
            
              Kilburg, assistant director of Recreation
            
            
              & Wellness, was instrumental in the
            
            
              design of this facility which includes
            
            
              seven elements.
            
            
              “Our programs are uniquely created to
            
            
              give each participant and team an invalu-
            
            
              able set of tools not only for personal
            
            
              growth, but also for professional develop-
            
            
              ment,” he says.
            
            
              Cindy Lauer, director of Recreation &
            
            
              Wellness adds, “the addition of the Low
            
            
              Element Challenge Course will enable our
            
            
              department the opportunity to expand pro-
            
            
              gramming and experiential learning
            
            
              opportunities to students, classes, campus
            
            
              organizations, university staff, and facul-
            
            
              ty.”
            
            
              For further information, please Kilburg at
            
            
              (678)
            
            
              466-4972
            
            
              or
            
            
              email
            
            
              N i c h o l a s K i l b u r g@c l a y t o n . e d u .
            
            
              Information can also be found at
            
            
              http://adminservices.clayton.edu/recwell/
            
            
              outdooradventure/.
            
            
              experience of learning by doing, improv-
            
            
              ing their readiness to solve real-world
            
            
              problems via internships and hands-on
            
            
              learning opportunities;
            
            
              Achieving the above outcomes provides a
            
            
              bright future for Clayton State University.
            
            
              If we maintain the focus on the goals and
            
            
              action steps of the plan, we will be suc-
            
            
              cessful.
            
            
              Implementation of the plan is not a single
            
            
              event but a continuous activity.  Every
            
            
              department, academic and non-academic
            
            
              alike, are reviewing their plans to identify
            
            
              
                Action Step VI:
              
            
            
              Continue to implement
            
            
              the campus facilities master plan, enhance
            
            
              physical work space, and promote the
            
            
              integration of environmental sustainabili-
            
            
              ty in construction, learning, research and
            
            
              practice.
            
            
              
                F.
              
            
            
              
                Reposition Clayton State University in
              
            
            
              
                the Higher Education Marketplace and
              
            
            
              
                Beyond
              
            
            
              
                Action Step I:
              
            
            
              Articulate the distinctive
            
            
              vision and mission of Clayton State
            
            
              University in bold and compelling terms
            
            
              through sustained efforts in strategic com-
            
            
              munications, including advertising and
            
            
              public relations.
            
            
              
                Action Step II:
              
            
            
              Identify the overriding
            
            
              communication objectives from Goals A-E.
            
            
              
                Action Step III:
              
            
            
              Develop a budget for a
            
            
              campus-wide comprehensive marketing
            
            
              and branding strategies that reposition
            
            
              Clayton State University along the key
            
            
              attributes identified in Goals A-E.
            
            
              
                Action Step IV:
              
            
            
              Implement chosen com-
            
            
              munications plans to support achievement
            
            
              of Goals A-E.
            
            
              
                Action Step V:
              
            
            
              Develop ongoing system
            
            
              of assessing, tracking and reporting com-
            
            
              munications effectiveness to be conducted
            
            
              concurrently with Plan implementation.
            
            
              
                Action Step VI:
              
            
            
              Identify and adjust any
            
            
              effectiveness gaps in the communications
            
            
              plans
            
            
              activities that align with action steps that
            
            
              support strategic goals.  This inventory of
            
            
              activities will highlight steps already
            
            
              taken to position Clayton State University
            
            
              for success.  Reviewing our current activ-
            
            
              ities is necessary so that all of us can act
            
            
              to achieve our goals.  Dr. Hynes notes,
            
            
              “That success will ultimately bring others
            
            
              to appreciate the distinctive characteristics
            
            
              of the Clayton State University that we
            
            
              know locally, nationally and internationally
            
            
              so that it may be shared with others.”
            
            
              The outcomes of the activity inventory
            
            
              will provide departments with data need-
            
            
              ed to adapt their programs to meet the
            
            
              challenges of today’s economy.  The
            
            
              inventory will also let departments share
            
            
              their experiences, their ideas with the
            
            
              campus community.  The inventory will
            
            
              demonstrate how divisions, departments,
            
            
              and individuals contribute to the success
            
            
              of this university at every level of the
            
            
              plan.  With such knowledge, department
            
            
              chairs and managers can minimize “re-
            
            
              inventing the wheel” as we move forward
            
            
              to achieve our goals.
            
            
              
                Strategic Plan, cont’d. from p. 7
              
            
            
              
                Spivey Hall, cont’d. from p. 8
              
            
            
              
                Idol, cont’d. from p. 8
              
            
            
              
                Course, cont’d. from p. 9
              
            
            
              
                Plan Importance, cont’d. from p. 10