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Program Offers New Courses in Advertising and Public Relations
Clayton State Launches New
Minor in Corporate Communication
Drameka Griggs – the Hometown Hero…
And the Best Guard in the Country?
by John Shiffert, University Relations
Campus Review
Serving the CLAYTON STATE UNIVERSITY Community
Vol. 44, No. II | February 26, 2013
DREAMS. MADE REAL.
The Department of Visual and Performing
Arts at Clayton State University recently
announced the launch of a new program
in Corporate Communication. Set to
begin officially in Fall 2013 Semester, the
new minor will offer courses in areas
including advertising, public relations,
and crisis communication.
Offered by the Communication and
Media Studies Program, the Minor in
Corporate Communication will offer a
total of seven new courses, including
Introduction to Public Relations,
Introduction to Advertising, Principles of
Project Management, Crisis and Change
Communication, Digital Imaging, Media
Industries,
and
Communication
Technologies.
In
addition,
the
Communication and Media Studies pro-
gram already offers courses that students
can use toward completion of the
Corporate Communication minor, includ-
ing: Public Relations Principles and
Practices,
and
Organizational
Communication.
“This is an exciting accomplishment for
us, and we have already seen interest in
this new minor from students and faculty
in a range of disciplines,” notes Dr. Susan
Tusing, department chair for Visual and
Performing Arts. “Most fields and indus-
tries where there are corporations, institu-
tions or causes require professionals who
are skilled in the areas of publicity, adver-
tising, media relations and image manage-
ment.”
“The strength of this new minor is that it’s
dual focused,” says Dr. Susan McFarlane-
Alvarez, assistant professor of Corporate
Communication. “We have developed
these courses to give students a good bal-
ance between learning the theoretical con-
cepts of corporate communication, while
gaining practical experience in strategiz-
ing, writing and developing actual tactics
like news releases, fact sheets, ads,
brochures, newsletters, and social media
messaging.”
The Visual and Performing Arts
Department also has plans in place so that
in
the
future,
the
Corporate
Communication program will offer stu-
dents the opportunity to work as part of a
student agency, potentially serving actual
community clients. In this planned adver-
tising and publicity agency, students may
work in professional roles including as
account executives, creative and art direc-
tors, writers, production managers, media
specialists.
Everybody loves a hometown hero. At the
age of 22, Drameka “MeMe” Griggs has
already achieved that status, and a lot
more.
The leading scorer and, more importantly,
the catalyst to the first-ranked, 25-0
Clayton State Lakers, Griggs is a graduate
of nearby Jonesboro High School and a
native of Ellenwood, Ga., just one town
east from the Lakers’ Athletic & Fitness
Center in Morrow, Ga.
In her three seasons at Clayton State (she
spent her freshman year at Jacksonville
University before finding her way back
home) Griggs has established herself as a
Drameka “MeMe” Griggs
Photo Credit: Kevin Liles | kdlphoto.com
Griggs, cont’d., p. 13
New Courses, cont’d., p. 6