Collegeof Business
251
Course
Title
Hours
Course
Title
Hours
MGMT 3120 Managerial Comm.
3 MGMT 4750 StrategicManagement
3
MGMT 4102 Organizational Behavior
3 MKTG 3420 Global Business
3
MGMT 4111 Leadership
3
MGMTMajor Elective
3
BusinessMajor Elective
3
BusinessMajor Elective
3
NonBusiness Elective
3
BusinessMajor Elective
3
Total
15 Total
15
Students employed full-time are encouraged to limit enrollment each
semester (6-9 credit hours) to assure sufficient time for course work. Part-time
students should consult anAcademicAdvisor in theCollegeof Business to assist
withacademicplanning.
Bachelor of BusinessAdministration inMarketing
Consistent with themission of the College of Business, the mission of the
Marketing Program is to provide a broad based general and business education
that prepares students for careers in marketing related fields. Upon successful
completion of the program, students should obtain the following learning
outcomes: A broad based general and business education that prepares
students to contribute to their organization, community and societyasawhole:
1. To provide students with a strong knowledge base, hands-on
experience and create themindset required for success in the dynamic
fieldofmarketing
2. To provide the student with the option of a specialized education in
marketing
3. To provide studentswith a variety of skills required in thediverse field of
marketing
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING DEGREE
PROGRAMREQUIREMENTS
CoreCurriculum (AreasA - E)
............................................................
42hours
All Marketing Core Curriculum requirements are shown in the
suggested degreeprogram.
Lower DivisionMajor Requirements (CoreCurriculumAreaF)
........
18hours
ACCT 2101Principles of Financial Accounting ........................................ 3 hours
ACCT 2102Principles ofManagerial Accounting..................................... 3 hours
BLAW 2106Legal Environment of Business............................................ 3 hours
CPTG2201AdvancedComputer Application .......................................... 3 hours
ECON 2105PrinciplesofMacroeconomics ............................................. 3 hours
ECON2106PrinciplesofMicroeconomics............................................... 3 hours
Upper DivisionBusinessCoreRequirements
...................................
21hours
BUSA 3101BusinessStatistics............................................................... 3 hours
FINA 3101CorporateFinance................................................................. 3 hours
MGMT 3101Management Principles andOrganizational Behavior........... 3 hours
MGMT 3102Performance/QualityManagement ...................................... 3 hours
